Mikko Kotila

Topics: Advertising

The above graphic highlights the level of complexity involved in the practice of making a…

A crowded chart of kitchen appliance brands, arranged from raw ingredients to finished meal

The above graphic highlights the level of complexity involved in the practice of making a sandwich in your kitchen.

To illustrate the phenomena that is taking place here, we have coined a term Lumascaping which means the stuffing of a powerpoint slide with a lot of logos to create an illusion of complexity.

Advertising from The Media Investor’s Guide to Programmatic Buying