Advertising
The machinery of online advertising: programmatic buying, media trading, and the case for doing it differently.
31 essays, 1 note, 2 quotes and 1 picture, 2013–2022.
Essays31
- The Missing Half of Programmatic
The intention of this article is to raise awareness among brand owners and their partners on the emerging trend of programmatic creativity. The article aims to provide a general…
- How Much Does an Ad Impression Emit Carbon?
Background The purpose of this article is to summarize our findings regarding the environmental impact of an ad impression. ”.
- Moving Towards Ecologically Sustainable Advertising: The Actual Method
Whereas in the Five Fives we outlined the framework for understanding sustainability in online advertising, in this article, we introduce the actual method for achieving it through…
- Moving Towards Ecologically Sustainable Advertising: The Five Fives
Establishing Preliminary Understanding There is a great sense of enthusiasm in making advertising as environmentally sustainable as possible. Many leading companies have already made…
- Moving Towards Ecologically Sustainable Advertising: Introduction
Background There is a great sense of enthusiasm in making advertising as environmentally sustainable as possible. Many leading companies have already made significant commitments in this…
- New Rules of Advertising: Zero Data
Zero data does not mean “no data of any kind”, it just means “no data with risk”. Zero here refers to quantity, there is zero quantity. Data here refers to data that is in reference to a…
- New Rules of Advertising
In 2012 I started saying to people that the (advertising) cookie will die. In 2022 it’s happening and it’s the single biggest thing to disrupt advertising in two decades.
- How to (not) buy an online ad impression?
This article provides a useful model for thinking about the supply-chain that is involved in the process of acquiring an online ad impression.
- Is GDPR unfair to smaller publishers?
Since the rolling-out of GDPR, some websites have been stopped serving content to visitors from EU. As a result, an argument have been made that GDPR penalize smaller publishers due to the…
- Creating brand safe markets in a digital world
The sensational reporting we find in the media, regarding so-called “fake-news,” does little more than scratches the surface of what has grown into a multi-billion dollar political…
- Is advertising what’s wrong with the internet?
The current digital model of advertising closely follows the doctrine of communications popularized during the early years of 20th-century.
- Big publishers a safe-haven for advertisers. Fact or fiction?
One of the hottest myths surrounding inventory quality and trust issues is that big publishers provide a safe-haven to advertisers. This argument is not popular just with big publishers…
- Native Advertising, FTC Policy, and Children
In late 2015 FTC issued an enforcement policy regarding native advertising [1]. The basic premise is that ads on websites should not try to appear to be something else than ads, as that…
- Reminiscences of an Adtech Operator, Chapter Two
I spent years spinning some of adtech’s most myth perpetuating bullshit. This is the second chapter of my book that will never be published.
- Reminiscences of an Adtech Operator
I became interested with the topics of privacy and internet user rights more than 20 years ago in my native Finland, which at the time was toted as the first information society in the…
- Announcing the Advertising Technology Wall of Facepalm
As a community-led initiative curated by botlab.io, we are today announcing Adtech Wall of Facepalm in response to the ignorance and corruption in the internet advertising industry, largely…
- ad fraud expose: digital media supply chain like you’ve never seen before
Huge thanks to Ciaran and ExchangeWire for having me over for this demo/interview.
- Understanding the Four Kinds of Online Advertising Fraud
The recent coverage on the topic of advertising fraud has been very much focused on one aspect of the problem. In the above model this particular kind of activity is referred to as “Zombie”…
- How Large is the Online Advertising Fraud Problem?
For the sake of this article, we have two ways for attempting to answer the question about the total size of the ad fraud market.
- Online Advertising Fraud: Who Is Operating It?
Regardless of the model, when we go down to level of individuals operating anddeveloping systems, the profile of the individual is more or less the same.
- Online Advertising Fraud: Why You Have to Read the ANA / White Ops Report
If you work in media, you should read the ANA / White Ops Fraud paper on bot-activity and online advertising fraud.
- The 6,804 Types of Trading Desk - An Ontological Commentary on Trading Desks
Trading desks are primarily of two kinds, one is a principal trading desk and the other is a solution trading desk.
- Dispelling Programmatic Myths: The Brand Trading Desk Opportunity
This commentary is my own and is not necessarily reflective of the views of the WFA or its members.
- A Call for Debate on the Points Made in the WFA’s Guide to Programmatic Media
This post is for the purpose of calling for a debate on the points made in the WFA’s Guide to Programmatic Media: What Every Advertiser Needs to Know About Media Markets, published on the…
- The Public Debate on WFA’s Guide to Programmatic Media
I sincerely and humbly invite everyone who disagrees with one or more points made in the recent paper “WFA’s Guide to Programmatic Media: What Every Advertiser Should Know about Media…
- Commentary on Data Ownership
This post is partially written in response to VivaKi’s Grace Liu’s comments in the recent mUmBRELLA article Switching from agency trading desk to DSP could mean losing data, warns Vivaki…
- WFA Guide to Programmatic Media: What Every Advertiser Should Know About Media Markets
The WFA MEDIA FORUM have just published their guidelines for programmatic and media investment. WFA’s membership represents 90% of the global US$400 billion media market. Therefore it is…
- Why CAPTCHA is Not a Viable Solution for Dealing with Online Advertising Fraud?
According to Solve Media 4 out of 5 web visitors from certain countries are not human traffic. The countries topping the ranks are Estonia (83%), Singapore (79%) and China (77%).
- The Repackaging Opportunity
There is a lot of people building more and more inventory. There also seems to be a lot of people building datasets. Just a tiny fraction of all that inventory ever gets sold. Even less of…
- Just Enough Manifesto: Don’t Drink the Big Data Kool-Aid
Data has gotten heads spinning. It’s too many in kind and too much in quantity. Data is becoming a big problem. More data means more cost, and more inputs lead to more complexity…
- Room Full of Money: The Realities of Media Trading
The advertising industry is huge. Currently at half a trillion dollars it earns its place amongst world’s largest industries, with the likes of pharma.
Notes, quotes and more4
- #adtech like you’ve never seen it before
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The above graphic highlights the level of complexity involved in the practice of making a sandwich in your kitchen. To… - “What is it in programmatic that nobody is doing now but a lot of people will be doing in a few years from now?”
- “If they give you lined paper, write the other way.”