Ad blocking
Why people block ads, and what the advertising industry did about it.
9 essays, 2016–2017.
Essays9
- Three Reasons Why Everyone Should Consider Using Ad Blocker
For an internet advertising company to make money, it can only happen because of the internet user. Yet sometimes it seems almost as if the advertising technology industry is at war with…
- Big Publishers Attack Brave the Browser — Round 2
WHY SHOULD YOU CARE ABOUT WHAT I‘M SAYING? 1. io) as an unpaid volunteer does not receive money from any company or organization involved in the ad blocking struggle. 2.
- The Web Is Not Blocked — The Big Publishers and Adtech Are
PageFair, an ad blocking blocking company (yes the activity that is illegal in EU) and DCN, a big publisher grassroots / lobby organization organised an event to discuss ad blocking.
- What In the Actual #$%@ Is Going On with the Big Publishers’ Attack Against Brave?
While Ad Blocking has been a hot topic for the past few months, nothing has fuelled it like the cease and desist letter signed by 17 major US publishers collectively in effort to intimidate…
- Glossary of Tracking Tags
tags inside ads refers to the practice where a piece of code, or a reference to a code is placed inside the internet advertisement. All internet advertisements can and almost without…
- References for Thank You For Ad Blocking
The sources cited in Thank You For Ad Blocking: articles, reports and talks on ad fraud, malvertising, tracking and ad blocking.
- Why Block Ads?
To understand why ad blocking is important, we have to first understand the problems such technology is helping to address.
- Open Letter to IAB Sweden on Ad Blocking
Malvertising as a threat to society According to a report, malvertising attacks are up 300% last year [1]. Malvertising is where malware is delivered either targeted or untargeted to a user…
- What IAB is Not Telling You About Ad Blocking
Ad blocking, either you love or you hate it, nothing has divided adtech opinions like the looming adblocalypse did it. As usual, most of the conversation is focused on entirely wrong points.