Mikko Kotila

Topics

Privacy

Tracking, children online, and the rules meant to protect both.

9 essays, 2016–2021.

Essays9

  1. New Rules of Advertising: Zero Data

    Zero data does not mean “no data of any kind”, it just means “no data with risk”. Zero here refers to quantity, there is zero quantity. Data here refers to data that is in reference to a…

    · 2 min

  2. Is GDPR unfair to smaller publishers?

    Since the rolling-out of GDPR, some websites have been stopped serving content to visitors from EU. As a result, an argument have been made that GDPR penalize smaller publishers due to the…

    · 2 min

  3. Native Advertising, FTC Policy, and Children

    In late 2015 FTC issued an enforcement policy regarding native advertising [1]. The basic premise is that ads on websites should not try to appear to be something else than ads, as that…

    · 1 min

  4. TOTES: Online Advertising Threat Exposure Suppression

    TOTES Model Online advertising is different from traditional advertising in several important ways, the most important of which relates with user data.

    · 3 min

  5. Comprehensive List of COPPA Enforcements and Fines

    Does the Children’s Online Privacy Protection Act [1], work? One of the ways to try to answer this question is the number of cases. There are less than 40 in total since the act was passed…

    · 2 min

  6. Three Reasons Why Everyone Should Consider Using Ad Blocker

    For an internet advertising company to make money, it can only happen because of the internet user. Yet sometimes it seems almost as if the advertising technology industry is at war with…

    · 11 min

  7. Online Anonymity for Researchers – The Simple Edition

    Here is a simple guideline for researchers to establish a basic level of online anonymity for the purpose of disconnecting identity and physical location from research activity.

    · 4 min

  8. Glossary of Tracking Tags

    tags inside ads refers to the practice where a piece of code, or a reference to a code is placed inside the internet advertisement. All internet advertisements can and almost without…

    · 1 min

  9. Why Block Ads?

    To understand why ad blocking is important, we have to first understand the problems such technology is helping to address.

    · 3 min