There is a lot of people building more and more inventory. There also seems to be a lot of people building datasets.
Just a tiny fraction of all that inventory ever gets sold. Even less of the potential of the audience datasets gets used to saturation.
If that is the case, then there is very clearly something missing from the market. How big do you think is the opportunity that comes from repackaging and selling all that unsold inventory and audience in a way that makes it competitive and attractive?
The investment banks seems to do quite well with a similar model of buy-package-sell.