The WFA MEDIAFORUM have just published their guidelines for programmatic and media investment. WFA’s membership represents 90% of the global US$400 billion media market. Therefore it is safe to say that if there is one paper that represents the buyers of the market, it has to be this one.
The paper covers a wide range of topics, including transparency, commissions, invalid impressions, media investor psychology and provides an outline for brand trading desk model.
You can download the full guide here