Mikko Kotila

Writing

Essays

178 essays, 2013 to 2025.

2025

2024

2023

2022

2021

2020

2019

2018

2017

  1. Native Advertising, FTC Policy, and Children · 1 min
  2. TOTES: Online Advertising Threat Exposure Suppression · 3 min
  3. Comprehensive List of COPPA Enforcements and Fines · 2 min
  4. Event Latency Scaled --- --- --- 1 CPU cycle 0.3 ns 1 s Level 1 cache access 0.9 ns 3 s Level 2 cache access 2.8 ns 9 s Level 3 cache… · 1 min
  5. Decimal Hexadecimal Binary --- --- --- 0 0 0000 1 1 0001 2 2 0010 3 3 0011 4 4 0100 5 5 0101 6 6 0110 7 7 0111 8 8 1000 9 9 1001 10 A 1010… · 1 min
  6. This is how scaling looks like · 8 min
  7. From the inception of the wireless system, I saw that this new art of applied electricity would be of greater benefit to the human race… · 1 min
  8. WTF is adToken?! A Primer to Ad Network 2.0 Schemes · 14 min
  9. Data as Cost — Big Cakes are Nice if you Like Cake · 10 min
  10. Internet on Ad Fraud – Prelude · 3 min
  11. Five Essential Points on Data Visualization · 7 min
  12. Jigme Lingpa on Sickness · 1 min
  13. The Eight Important Points of Cancer (10) – Afterword · 2 min
  14. The Eight Important Points of Cancer (2) – History · 2 min
  15. The Eight Important Points of Cancer (3) – Symptoms · 1 min
  16. The Eight Important Points of Cancer (4) – Nature and Composition · 1 min
  17. The Eight Important Points of Cancer (5) – Causes · 2 min
  18. The Eight Important Points of Cancer (6) – From First Sensation to Development and the Mistake of Procrastination · 4 min
  19. The Eight Important Points of Cancer (7) – Treatment · 2 min
  20. The Eight Important Points of Cancer (9) – Prevention · 4 min
  21. The Eight Important Points of Cancer – Introduction · 2 min
  22. Light on Pranayama · 1 min
  23. Thoughts on Pseudo Decentralization · 13 min
  24. Introduction to Mind Training · 1 min
  25. Learning Something New · 1 min
  26. Motivation · 1 min
  27. On Spiritual Development · 1 min
  28. The Eight Important Points of Cancer – Short Background to Master Cheng · 3 min
  29. How to Buy Ethereum in 5 Minutes without Feeling Like an Idiot · 5 min
  30. Demystifying Buddhism — Part 1 — Prelude · 4 min
  31. Pixalate’s Secret War on Xindi Botnet (Intro) — Full. Spectrum. Goddamn. Cyber. · 7 min
  32. How to Move Your Medium Posts to Wordpress (tested) · 3 min
  33. Three Reasons Why Everyone Should Consider Using Ad Blocker · 11 min
  34. Solving the problem of problem solving · 5 min
  35. Anti Ad Fraud Company’s Guide to Countering Facepalm · 10 min
  36. Dark Side of Google – Ad Fraud · 8 min
  37. This Is Why We Cant Have Nice Things · 1 min
  38. Economic Centralization · 1 min
  39. Fundamental Centralization · 1 min
  40. Information Centralization · 2 min
  41. Internet of Centralization · 2 min

2016

  1. Impact of Invalid Traffic on Vendor Profitability · 2 min
  2. Entropy and Invalid Traffic Detection · 2 min
  3. Reminiscences of an Adtech Operator, Chapter Two · 21 min
  4. The Macrobiotic Way of Life · 1 min
  5. Things I Learned Building the Skynet PART 2 — How to Eat Dust · 11 min
  6. If DDoS attacks trigger ads, does it mean the attacker is the target? · 8 min
  7. Pseudo-randomness is the opposite of randomness · 2 min
  8. Things I Learned Building the Skynet · 9 min
  9. Big Publishers Attack Brave the Browser — Round 2 · 9 min
  10. How Much Faster Does LC_ALL=C Make Things in Shell? · 1 min
  11. The Web Is Not Blocked — The Big Publishers and Adtech Are · 6 min
  12. Busting Malvertising Myths – How Malware Enters the Online Advertising Supply-Chain · 4 min
  13. Busting Malvertising Myths – The Role of Adtech Industry in Malvertising · 5 min
  14. Demystifying Causality — How to Move from Guesswork to Knowing · 7 min
  15. Don’t Drink the L.E.A.N Koolaid · 6 min
  16. What In the Actual #$%@ Is Going On with the Big Publishers’ Attack Against Brave? · 8 min
  17. Online Anonymity for Researchers – The Simple Edition · 4 min
  18. Comprehensive List of Major Publishers Reported in Malvertising Attacks · 1 min
  19. Malvertising, a Serious Threat to Internet Users, Business and Society? · 3 min
  20. Disable Twitter’s New “Best Tweets” Timeline Feature in 15 Seconds or Less · 1 min
  21. Glossary of Tracking Tags · 1 min
  22. References for Thank You For Ad Blocking · 1 min
  23. Reminiscences of an Adtech Operator · 13 min
  24. Why Block Ads? · 3 min
  25. Open Letter to IAB Sweden on Ad Blocking · 6 min
  26. Announcing the Advertising Technology Wall of Facepalm · 2 min
  27. On the Importance of Fostering Good Communication with Security Researchers · 10 min
  28. What IAB is Not Telling You About Ad Blocking · 18 min
  29. Eight Ad Fraud Predictions Nobody in Adtech Wants to Make — part 1 · 8 min
  30. Eight Ad Fraud Predictions Nobody in Adtech Wants to Make — part 2 · 10 min

2015

2014

  1. What is Science? · 1 min
  2. Einstein’s Fairy Tale · 1 min
  3. The Song of Gyalwa Gotsangpa on How to Practice with Illness · 1 min
  4. McKinsey Global Institute From poverty to empowerment: India’s imperative for jobs, growth, and effective basic services 3 The importance… · 1 min
  5. On Causality and the Time of Our Death · 1 min
  6. Dispelling Programmatic Myths: The Brand Trading Desk Opportunity · 9 min
  7. A Call for Debate on the Points Made in the WFA’s Guide to Programmatic Media · 3 min
  8. The Public Debate on WFA’s Guide to Programmatic Media · 3 min
  9. Commentary on Data Ownership · 2 min
  10. WFA Guide to Programmatic Media: What Every Advertiser Should Know About Media Markets · 1 min
  11. What are Thoughts? · 1 min
  12. Why CAPTCHA is Not a Viable Solution for Dealing with Online Advertising Fraud? · 2 min
  13. Proteins are Neat: how to reduce the symptoms of your flu? · 1 min
  14. Basic Guidelines · 1 min
  15. Why Does the Universe Exist? · 1 min
  16. The Repackaging Opportunity · 1 min
  17. On Non-Sensical Talk · 1 min
  18. Algos for Hire · 1 min
  19. The Path to Equanimity Goes Through Concentration and Renunciation · 1 min
  20. The Quantum Problem and Christian Rhetoric · 1 min
  21. Universal Theory of… · 1 min
  22. When I’m not High… · 1 min
  23. The Five Laws of Computer Program Efficiency · 2 min
  24. P-values indicate confidence on the test, not on the data or finding · 1 min
  25. Brave new computing · 6 min
  26. From Writing Software to Hacking Hardware · 1 min
  27. From input to learning · 1 min
  28. The Internal and External Aspects of Data Science · 1 min
  29. It’s not just a data revolution, it’s a science revolution. · 1 min
  30. Why Singularity’s Goal Can’t Be Achieved? · 1 min
  31. An autopsy of a data scientist · 12 min
  32. What is Programming? - The Definition of Programming · 1 min
  33. causes and constituent · 1 min
  34. The Problem of Singularity · 1 min
  35. Truth vs. Justified True Belief · 1 min
  36. When you want to know if someone feels happy for something that you’ve done to their benefit, and if it really is a benefit, you have to… · 1 min
  37. Loss is a situation where we have the expectation of a certain result, but end up with something we feel is inferior. So when we say that… · 1 min
  38. There is really no such thing as having a flu, is there? When you feel hot or tired or lethargy or whatever, then of course there is the… · 1 min

2013